Ziffren Center for Media, Entertainment, Technology and Sports Law

"Hollywood Over-The-Top"

Thirty-Ninth Annual UCLA Entertainment Symposium

Entertainment Symposium
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SCHEDULE
FRIDAY, MARCH 13, 2015

12:00 p.m. - 1:00 p.m.
CLE/CPE Registration

1:00 p.m. - 1:15 p.m.
Welcome

Presenter:
David R. Ginsburg | Executive Director of the Entertainment, Media, and Intellectual Property Law Program and Lecturer in Law, UCLA School of Law

1:15 p.m. - 2:00 p.m.
Over-The-Top: Trend, Bubble, Both?
The focus of this year’s opening session is on-demand delivery of professional video content and the impact on linear distribution models. As content is uncoupled from classic distribution approaches -- broadcast, cable, satellite -- and is made available through on demand approaches, how do companies adapt to the changing value chain? What are the risks to traditional multi-window revenue models? Is consumer-controlled on-demand (DVR) destroying more value than OTT licensing can create, and can the economic model be reversed if operators disable ad skipping? Or is all this focus on OTT a bubble? Has the dumping of full series and even whole libraries into Netflix, Amazon Prime, and others, resulted in a content bubble that, once viewers chew through, will result in the complaint “ a million shows... but nothing on.” Tom Wolzien will begin his presentation with the annual “Status Report” update of industry numbers.

Presenter:
Tom Wolzien | Chairman, Wolzien LLC

2:00 p.m. - 3:00 p.m.
Talent over-the-top
The world of original digital content production has opened doors for a new generation of gifted young celebrities, while at the same time luring established talent with the promise of creative freedom and an opportunity to be a part of the future of the entertainment industry. Yet talent representatives and clients alike often have little sense of what to expect as they dive into this “brave new world.” This panel of experienced negotiators will offer a behind-the-scenes look at how actors, writers, directors, and producers really earn their livings in the new digital economy. What are the promises and pitfalls of talent deals in the digital world? What are key deal points? How does one evaluate and negotiate contingent compensation from digital productions? And how do the deals for “premium” and lower-budget digital productions compare to each other and to the deals for traditional television and motion picture production? This panel of digital experts will offer a detailed and substantive introduction to the “bottom-up” and “top-down” worlds of original content production online -- and how to protect talent’s place within them. This is a key panel for representatives and talent.

Moderators:
Ken Basin | Lecturer on Law, Harvard Law School and Vice President, U.S. Business Affairs, Sony Pictures Television
E. Barry Haldeman | Of Counsel, Jeffer Mangels Butler & Mitchell LLP

Panelists:
Philip Daniels | Partner, Ginsburg Daniels, LLP
David Ho | Senior Vice President, Business and Legal Affairs and General Counsel, Fullscreen
Chris Jacquemin | Agent, Digital Media, William Morris Endeavor

3:00 p.m. - 3:15 p.m.
Break

3:15 p.m. - 4:15 p.m.
Brand Challenges and Opportunities in Fractured Media
With recent changes in the industry (from the impact of DVR to the emergence of OTT solutions), these panelists will discuss how brands are responding to recent changes in consumer behavior. They will give us insight into the new spending habits and trends advertisers are using to maximize impressions in today’s entertainment environment and discuss the legal implications and risks that these new types of deals create.

Moderator:
Michael S. Sherman | Partner, Reed Smith LLP

Panelists:
Tom Larsen | President and General Manager, ZICO Beverages LLC
Danny Stepper | Co-Founder and Chief Executive Officer, Madvine Relativity
Cat Stone | Chief Executive Officer and Partner, Stone Management

4:15 p.m. - 5:15 p.m.
TV M&A: Forget Binge Viewing - How About Binge Buying!
ITV buys a controlling interest in Leftfield Entertainment and Gurney Productions. 21st Century Fox and Apollo Group roll-up Shine Group, Endemol and CORE Media Group. Discovery Communications and Liberty Global form a joint venture to acquire All3Media. Warner Bros. buys Eyeworks. Entertainment One Limited buys The Mark Gordon Company. Tinopolis Group buys Magical Elves. FremantleMedia buys 495 Productions. And MGM buys Mark Burnett and Roma Downey’s media empire. Just to name a few. Why the consolidation and why now? Is consolidation good for buyers, good for sellers, good for distributors, good for talent, or good for consumers? Are we in a bubble and if so, when will it burst? Is there more consolidation to come and if so, when and where? This panel will seek to answer these questions by discussing recent TV M&A activity, while attempting to predict future trends.

Moderator:
Matthew C. Thompson | Partner and Co-Head Of Entertainment Group, Stroock & Stroock & Lavan LLP

Panelists:
Thomas Dey | President and Chief Executive Officer, About Corporate Finance
Brian Edwards | Chief Operating Officer, United Artists Media Group
Andrew W. Walter | Managing Director, Evolution Media Capital
SCHEDULE
SATURDAY, MARCH 14, 2015

8:00 a.m. - 9:00 a.m.
CLE/CPE Registration

9:00 a.m. - 10:00 a.m.
Diversity and Disconnect in Hollywood
Diversity in Hollywood will also be put into statistical focus by findings detailed in the groundbreaking 2014 Hollywood Diversity Report: Making Sense of the Disconnect, believed to be the largest and most comprehensive look to date at diversity in the entertainment industry, part of a series of analyses that will be done for the UCLA Ralph Bunche Center’s Hollywood Advancement Project. The origins and practices of CBS Entertainment Diversity, its Diversity Institute programs, the circumstances that gave rise to formalizing the effort to diversify network casting and employment, and how and why the department has developed over its history will then be analyzed, including the vertically-integrated manner in which the Program is supported from the top down within the network corporate structure.

Moderator:
Jasleen Kohli | Director, Critical Race Studies Program, UCLA School of Law

Panelists:
Darnell Hunt, Ph.D. | Director, Ralph J. Bunche Center for African American Studies and Professor of Sociology, UCLA
Rick Najera | Director, Writer and Executive Producer
Fern Orenstein | Senior Vice President, Casting, CBS Entertainment
Tiffany Smith-Anoa’i | Senior Vice President, Diversity and Communications, CBS Entertainment

10:00 a.m. - 11:00 a.m.
Licensing and Distribution for the New Television
As new players emerge and traditional powers evolve, one thing is clear about the television industry - The over-the-top (OTT) revolution is now. Web-based upstarts like Amazon and Netflix have firmly established themselves as forces to be reckoned with, while “old media” stalwarts like HBO and CBS have made bold moves into direct-to-consumer digital distribution. This panel of dealmakers and strategists, representing the full span of the digital content supply chain, will offer new perspectives on how digital distribution is changing the television industry, for now and for good. How do content owners manage their rights across territories, media, and time in a technologically interconnected world? What can the upstarts learn from the established powers and vice versa? How can these players take full advantage of new distribution opportunities without sacrificing the old ones? In an era where business models are no longer safe, these experts will provide an insider’s view of a rapidly changing world.

Moderator:
Andrew Wallenstein | Co-Editor-in-Chief, Variety

Panelists:
Jeff Frost | Executive Vice President, U.S. Business Affairs, Sony Pictures Television
Rob Gelick | Senior Vice President and General Manager, Digital Platforms, CBS Interactive Entertainment
Jerry Longarzo | Partner, KlevanLongarzo LLP and Chief Operating Officer, Alcon Television Group
Laura Martin | Senior Analyst, Entertainment and Internet, Needham & Company, LLC

11:00 a.m. - 11:15 a.m.
Break

11:15 a.m. - 12:15 p.m.
Not Just One of the Crowd: Building Your Brand in Television
With viewers enjoying a greater variety of viewing options, across a wider array of platforms than ever before, it has never been more important for studios and networks to develop a unique brand identity that connects with viewers. Technology has offered producers and content owners unique opportunities to directly reach their customers. To fully take advantage of these opportunities, the players must make smart choices every day, starting first and foremost with what content they program, but also extending to questions regarding what talent they nurture, what partners they work with, what distribution channels they choose, and what identity they want to present to the world. This panel of top-level content programmers, strategists, and creative executives will describe how they and their organizations have worked to nurture and develop brands that connect with viewers, and how to combine business, legal, creative, and marketing imperatives for maximum success.

Moderator:
Tina Perry | Executive Vice President, Business and Legal Affairs, OWN

Panelists:
Peter Gal | Head of Television Development, DreamWorks Animation
Holly Leff-Pressman | Executive Vice President, Nielsen Content
Chuck Saftler | President, Program Strategy and Chief Operating Officer, FX and FXX Networks
Tara Sorensen | Head of Kids Programming, Amazon Studios

12:15 p.m. - 1:15 p.m.
The Year in Copyright Law and Entertainment Litigation
The panelists review the most salient developments of 2014 in the law of copyright and in general entertainment litigation, with a view toward the policy, practical analysis, and implications faced by counsel, client, and theoretician.

Moderator:
David R. Ginsburg | Executive Director of the Entertainment, Media, and Intellectual Property Law Program and Lecturer in Law, UCLA School of Law

Panelists:
Doug Lichtman | Professor of Law, UCLA School of Law
Robert Rotstein | Partner, Mitchell Silberberg & Knupp LLP

1:30 p.m. - 3:00 p.m.
Lunch & Keynote Address

Featuring:
Harvey Levin, Executive Producer of TMZ and TMZ.com
Harvey Levin will discuss his concept of “Inter-vision”—the creation of entertainment and news content on a basis and in a format independent of the devices on which it is eventually watched by an audience. This vision has guided him and his colleagues at TMZ and his other venues. The foregoing influenced the development of his television presence from the roots of his prior legal and broadcast experience, to the TMZ.com website, to programming on the TMZ show and beyond. He will address the content criteria for TMZ from his perspectives as a lawyer and a journalist, as well as the anticipation of his public audience.

Ticket and Registration Information
Tickets for the 39th Annual UCLA Entertainment Symposium are discounted for early purchase and for multiple ticket orders.

$350.00 for a single ticket purchased on or before March 2, 2015
$395.00 for a single ticket purchased after March 2, 2015
$325.00 each for 3 or more tickets
$250.00 for full-time students with valid student i.d. (no other discount)

Ticket price includes the Entertainment Symposium Syllabus, lunch on Saturday, March 14, 2015 and coffee breaks on both days.

There will be NO TICKET REFUNDS after February 23, 2015.
 
MCLE: UCLA School of Law is a State Bar of California approved MCLE provider.  By attending this symposium, you may earn Minimum Continuing Legal Education credit in the amount of up to 7.75 hours of general credit and 1 hour of Recognition and Elimination of Bias in the Legal Profession and Society credit.  UCLA School of Law certifies that this activity conforms to the standards for approved education activities prescribed by the rules and regulations of the State Bar of California governing Minimum Continuing Legal Education.

CE: The provider of this program follows the CE guidelines specified in the California Board of Accountancy regulations.  This program may qualify for 10.5 hours of specialized industry CE credits.

Parking on the UCLA campus is available for $12.00 per entry in Lot 2 located at Westholme and Hilgard Avenues and in Lot 3 located at Wyton Drive and Hilgard Avenue.  Parking with a handicapped placard is $5.00.  Cash only if paying attendants at the entrance of the parking structure or information booth.