[EL] Shameless self-promotion/new book on the 2012 elections

[David A. Schultz]

Hi all:

A shameless self-promotion but here it goes.

New book describes essence of winning politics in 2012 elections
“Politainment: The Ten Rules of Contemporary Politics: A Citizens’Guide to Understanding Campaigns and Elections” by David Schultz describes howmuch politics and the media has changed
SAINT PAUL, Minn. – HamlineUniversity professor David Schultz, noted expert on elections and politics,announces the publication of his latest book, “Politainment: The Ten Rules ofContemporary Politics: A citizens' guide to understanding campaigns and elections” (ISBN 0615594204).
 “Politainment”is the word of the day according to Schultz, and it is the essence ofcontemporary politics. It is a world where politics and entertainment mergeinto one, where politicians seek to be celebrities, and celebrities run forpolitical office. Politainment is the politics of Comedy Central, late-nighttalk shows and the 24 hours a day news cycles using entertainment venues andtechniques to capture the limited attention of voters and viewers. Schultz’snew book examines the key concepts of this new world of politainment. Hedescribes 10 simple rules for successful political campaigns – such as politicsis like selling beer, define or be defined or that it is about passion – to explainwhat it takes to win in politics and why politicians and the media need oneanother.
 Writtenin an easy to understand format, “Politainment: The Ten Rules of ContemporaryPolitics: A citizens' guide to understanding campaigns and elections,” is for politicaljunkies, journalists and those exploring American politics for the first time. Itmakes sense out of the 2012 elections and tells readers what they need to knowabout politics.
 “Politainment:The Ten Rules of Contemporary Politics: A Citizens’ Guide to UnderstandingCampaigns and Elections” is available for sale online at Amazon.com and otherchannels.  A Kindle version will be available soon.

 http://www.amazon.com/Politainment-Contemporary-understanding-campaigns-elections/dp/0615594204/ref=sr_1_1?s=books&ie=UTF8&qid=1329705741&sr=1-1



David Schultz, Professor
Editor, Journal of Public Affairs Education (JPAE)
Hamline University
School of Business
570 Asbury Street
Suite 308
St. Paul, Minnesota 55104
651.523.2858 (voice)
651.523.3098 (fax)
http://davidschultz.efoliomn.com/
http://works.bepress.com/david_schultz/
http://schultzstake.blogspot.com/
Twitter:  @ProfDSchultz
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