Thru Common Cause I heard about a similar ad campaign in Nebraska, in this case one run by Pfizer that gives a House candidate a boost.  Here's the gist of what's up:

"Pfizer has been running ads in Nebraska using U.S. Representative Lee Terry to tout its discount drug card for Medicare beneficiaries.  Terry, of course, is up for re-election this year, and the ads, while attempting to seem like a "public service announcement," have the dual benefit of promoting both Pfizer and Terry."



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John R. Chamberlin                                 Email:  johnch@umich.edu
Professor of Political Science                  Phone:  734-763-0689
   and Public Policy                                 Fax:734-763-9181
Gerald R. Ford School of Public Policy
413 Lorch Hall
University of Michigan
Ann Arbor, MI