Subject: Contributors sought for book on the media and political advertising
From: "David Schultz" <dschultz@gw.hamline.edu>
Date: 11/17/2002, 2:33 PM
To: ASPA_LIST@EMAIL.RUTGERS.EDU, H-TEACHPOL@H-NET.MSU.EDU, PSRT-L@H-NET.MSU.EDU, election-law@majordomo.lls.edu, PUBPOL-L@tc.umn.edu, lawcourts-l@usc.edu, STATEPOL@WVNVM.WVNET.EDU

Hi:

I am soliciting contributors for an edited book I would like to do on
the media and political advertising.

Tentatively entitled SELLING CANDIDATES: MEDIA, POLITICS, AND POLITICAL
ADVERTISING, this book would examine the role of the media and
especially political advertising in campaigns and elections.  The goal
would be to produce a scholarly book of approximately 300 pages that
would also have classroom applications in political science and
journalism courses.   The aim is to have the book available for courses
in the Fall, 2004, to take advantage of the interest in the presidential
and Congressional races.

SELLING CANDIDATES: MEDIA, POLITICS, AND POLITICAL ADVERTISING would
seek to examine many facets of the role of the media and  advertising in
political campaigns. One unique feature planned for the book is that the
publisher will create a Web site where copies of political ads will be
stored.  The goal is that the chapter authors will obtain copies (with
permission) of particular political ads that they discuss and we can
then tie the chapters into the Web site and the video clips.  In doing
that, we would have a great multimedia book that would definitely do
well in the classroom.

I would welcome chapter proposals that examine, among other topics: 

negative advertising; 
money and political ads; 
the impact of political ads; 
specific analysis of what makes for an effective political ad;
the ethics of political advertising;
issues ads in the 2002 races, including perhaps specific case studies;
the future of issue ads under BCRA;
analysis of political ads outside the United States;
regulation of political ads; the role of the media in coverage, framing,
or describing campaigns and elections;
examination of political ads from the point of how they are developed
and produced;
exit polling and Voter News Service;
election day media coverage;

I am open to the topics to be included, but really encourage ideas that
would produce 20-30 page chapters that would be of scholarly interest
and which also would engage students.

I can guarantee publication of the book if a suitable selection of
chapters are assembled.

First drafts of chapters would need to be submitted to me no later than
September, 2003.

If you interested in submitting a chapter proposal for this book, please
contact me ASAP at Dschultz@hamline.edu or at 651.523.2858.  If
submitting a chapter idea, all I need at this time is a tentative title
and one or two paragraph description.  Once I have collected proposals I
will review to see whether we have good enough of a mix to move forward
to do a book.

Thank you.

David Schultz, Professor
Hamline University
Graduate School of Public
Administration and Management
MS-A1740
1536 Hewitt Avenue
St. Paul, Minnesota 55104
651.523.2858 (voice)
651.523.3098 (fax)