An awful lot of people and corporations are wasting an awful lot of
money if repeated advertising (especially negative advertising) does
not have the "market"-shifting effects that are MORE than the "market"
share they would get if given, say, roughly equal time as would be
generally the case in a public debate between candidates.
Suggesting that one should give more credit to voters elides the
issue: Despite Hitler's despicable record, he spoke the truth when he
said "If you tell a big enough lie and tell it frequently enough, it
will be believed." Hitler also is credited with: "By the skillful and
sustained use of propaganda, one can make a people see even heaven as
hell or an extremely wretched life as paradise." Read more:
http://www.brainyquote.com/quotes/authors/a/adolf_hitler_2.html#ixzz1IJ6XRWaO
The Germans have and had their fair share of intelligence (indeed
they were considered perhaps the most educated and civilized country
in Europe) and yet the power of propaganda was a very significant
force in mobilizing a misinformed "consent" at critical pre-WWII
moments. The literature of social psychology shows that once people
"buy in" to an idea, the chance of changing their minds, even when
presented with contrary information that ought to do so, is less than
20%.
But, if money, and the propaganda or repeated advertising that it
allows, does not have an undue market shifting effect, again, a lot of
people are wasting a lot of money, and we seem to be led inexorably to
racist or nationalist conclusions that countries that "misbehave" like
WWII Germany are full of people with sub-par intelligence.
What's happening here is a refusal to give credit to the genius, as it
were, of advertising and propaganda (which might be defined as
advertising one intensely disagrees with or sees as opinionated and
one-sided ... and many people will view as "propaganda" any given
political ad for the other side.)
Paul Lehto, J.D.
On 4/1/11, Jon Roland <jon.roland@constitution.org> wrote:
But so does any spokesman for a block of voters, known or unknown to other
voters. The solution is for voters to seek out and support only candidates
who are reluctant to serve and indifferent to getting re-elected.
Political corruption begins with every voter who votes his pocketbook
instead of for what's good for the country. There is little difference
between the selling of his vote by an elected official and the selling of
his vote by a voter, to whatever candidate promises him some benefit.
— Jon Roland, speech during his campaign for Congress, 1974
On 04/01/2011 03:14 PM, Joseph Birkenstock wrote:
To clarify: I don’t think the advertising itself is an undue influence on
voters; I think the payment for the advertising – especially when a
candidate/officeholder knows where it’s coming from and his or her
constituents don’t – creates a means of exerting an undue influence over
that candidate/officeholder.
-- Jon
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