Rivals United: The Comeback: How Motherhood Is Reshaping Athlete Contracts

April 17, 2026 12:00 PM - 1:00 PM
In a first-of-its-kind event, the UCLA School of Law and USC Gould School of Law are co-hosting a series of legal executive education webinars. Our four-part virtual series unites leading faculty and industry experts to explore the legal, business, and leadership challenges shaping the future of sports and entertainment.The negotiation playbook has changed. When Allyson Felix disclosed that Nike proposed cutting her compensation by 70% after her pregnancy, she not only sparked outrage, she forced a reckoning. Five years later, as Alice Kinsella attempts a historic post-pregnancy comeback ahead of LA28, dealmakers face an entirely new paradigm. The core question for today's entertainment and sports representatives is no longer whether motherhood should be accounted for, but how. How do you structure agreements that protect both an athlete's evolving rights and the sponsor's business?

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