In a first of its kind, UCLA School of Law and USC Gould School of Law are joining forces for Rivals United: A series of free legal executive education webinars exploring the legal, business, and leadership challenges shaping the future of sports and entertainment.

Friday, January 22 at 12 PM (PT)

As Los Angeles prepares to host Super Bowl LXI in February 2027, employers across hospitality, security, transportation, staffing, retail, and entertainment face extraordinary workforce demands — just weeks after California’s latest employment laws take effect on January 1, 2027.

The session examines how employers can balance operational demands with evolving compliance obligations during one of the nation’s largest sporting events, with practical strategies for reducing legal risk, building compliant workplace cultures, and preparing for the 2028 LA Olympic and Paralympic Games.

Friday, February 19 at 12 PM (PT)

Genetic screening, biometric wearables, and AI-driven injury and performance prediction are moving from the lab into the front office. The legal stakes are real: GINA, state biometric-privacy law, collective-bargaining limits on data use, and whether a team can act on an algorithm’s risk flag.

This session examines the rapidly evolving intersection of sports, technology, and law, including who owns and controls athlete health and performance data, how teams and leagues may collect and use genetic and biometric information, and what happens when AI-generated predictions influence decisions about playing time, contracts, roster status, or an athlete’s career.

Friday, March 12 at 12 PM (PT)

In the revenue-sharing era, NIL is no longer a side hustle — student-athletes are increasingly sophisticated brands, entrepreneurs, and media businesses navigating a rapidly changing commercial landscape.

This session examines the evolving legal and business framework surrounding athlete brands and the growing influence of collectives, agents, schools, conferences, and media partners. We’ll explore the school-as-employer question, the legal implications of revenue sharing, and the increasingly blurred line between student-athlete and entertainment content creator.

Friday, April 23 at 12 PM (PT)

AI is rewriting entertainment deals clause by clause, raising new questions about ownership, consent, compensation, creative control, and the rights of talent in an era when performances, voices, likenesses, and creative works can be digitally replicated or generated.

This session examines the AI provisions now landing in talent and producer agreements, including digital-replica and likeness rights, training-data and consent terms, credit and compensation for AI-generated material, and the studio-side protections shaping the next generation of contracts.