Ziffren Institute for Media, Entertainment, Technology and Sports Law

Technotainment - RU Prepared 4 It? 

35th Annual UCLA Entertainment Symposium

Symposium Recap | Symposium Photos

Friday, March 11, 2011

12:00 p.m. – 1:00 p.m.    CLE/CPE Registration

1:00 p.m. – 1:15 p.m.      Welcome

Presenter: Rachel F. Moran, Dean and Michael J. Connell Distinguished Professor of Law, UCLA School of Law

1:15 p.m. – 2:00 p.m.      DVR Upheaval - Starting Point For The On Demand Media Universe

Now in 40% of TV homes, consumption habits on the digital video recorder provide insights into the viewer of tomorrow as web and cable video on demand join the DVR on the TV screen, the computer, the pad and the phone. Linear prime time viewing of some networks is already being superseded by on-demand views of shows from the same network during prime. On demand consumption will only increase as more content becomes available via Netflix, cable’s “TV Everywhere”, and web services like HuluPlus. The merging of the motion picture and television libraries to provide extraordinary on-demand choice, and the merging of the TV, computer, pad, and phone to provide screening opportunities couple to provide new packaging, marketing, and promotional challenges to the linear incumbents, while requiring new approaches to windows, platforms, copy protection and revenue models for on-demand producers and deal makers alike. The presentation will explore today’s DVR realities on the VOD future using proprietary research from the second-by-second show and network data collected through more than two million TiVo digital video recorders and the broader implications of this data on consumer choices and the media industry as a whole.

Presenter: Tom Wolzien, Wolzien LLC

2:00 p.m. – 3:00 p.m.     “This Panel Brought To You By…” How Technology Is Changing The Experience & Economics Of Entertainment

It has been years since reality television began to reinvent the relationship between creative content, consumers, and sponsors. But changes in technology continue to drive innovation in branding, licensing, and merchandising, and to redefine the way viewers experience — and the ways content producers and distributors monetize — entertainment. Days of Our Lives aggressively integrates products into its plotlines and dialogue, only to have the scenes go viral on YouTube and Twitter, drawing a tidal wave of condemnation from the Internet-surfing public (and major free publicity for show and sponsors alike). How I Met Your Mother's Barney Stinson's fictional websites appear on the real Internet, while his screen wisdom is captured and released in paper-and-glue books.

This panel will bring together difference-makers representing the interests of networks, studios, content creators, and brand advertisers/sponsors.

Moderator: Jordan K. Yospe, Manatt, Phelps & Phillips, LLP

Panelists: Eric Anderson, Sears Holdings | Eric Baum, Sony Pictures Entertainment Inc. | Bernard Gugar, Harpo Studios, Inc.

3:00 p.m. – 3:15 p.m.     Break

3:15 p.m. – 4:15 p.m.     TV Alternatives: Gadgets & Gizmos Aplenty

Find it hard to keep up on the latest technologies available for receiving entertainment content? Don't even know what all the techy-sound names mean? Look no further. This multi-media tour-de-force will demonstrate evolving technologies for distribution of entertainment content to consumers.

Presenter: James D. Nguyen, Wildman, Harrold, Allen & Dixon LLP

4:15 p.m. – 5:15 p.m.     Social Networking: The Entertainment Industry Goes Viral

Gone are the days when a simple trailer, a movie poster and few behind the scenes photos or videos were sufficient to market a movie. Fierce competition, the economic downturn and the reduction of marketing budgets have also affected how marketing campaigns are formulated. Nowadays, the success of marketing a film or television series increasingly hinges on the ability of marketers to use the internet effectively to reach and connect with audiences -- first to create a buzz in advance of release or broadcast, and thereafter to build a fan base and expand awareness. More and more, this effort requires skillful involvement of social media platforms. Going viral is now the name of the game in Hollywood and you better get on board or you'll be left behind.

The social networking panel will discuss how their respective companies are using social media as an essential part of their digital marketing efforts for their releases and products. In addition, the panel will also discuss the various legal pitfalls to be avoided as well as other key issues facing the entertainment industry relating to such social networking use.

Moderator: Paul Ollinger, Facebook

Panelists: Paras Maniar, EQAL | Phillip Morelock, Disney Interactive Media Group | Kathyleen A. O’Brien, Reed Smith | Mark Pogachefsky, MPRM Communications

Saturday, March 12, 2011

8:00 a.m. – 9:00 a.m.      CLE/CPE Registration

9:00 a.m. – 10:00 a.m.    A Year At The Speed Of Light: Copyright & Content Protection Year In Review

A recap of a year in the digital copyright era. The presentation will touch upon developments in copyright law and the continuing evolution of piracy during the past year​.

Presenter: Scott Martin, Paramount Pictures

10:00 a.m. – 11:00 a.m.   CSI Washington: What Are The Antitrust Cops And The FCC Going To Be Investigating In 2011?

The panel will review recent developments at the DOJ, FTC and FCC. The panelists will discuss the implications of the DOJ’s review of the Comcast/NBCU merger, the new DOJ-FTC merger guidelines, as well as recent areas of antitrust enforcement including "most favored nations" clauses and employee "no poaching" agreements. The FCC’s proposed net neutrality rules will also be explored.

Moderator: Daniel G. Swanson, Gibson, Dunn & Crutcher LLP

Panelists: Jerry Kang, UCLA School of Law | Richard Parker, O'Melveny & Myers LLP | Chris Walther, Activision Blizzard

11:00 a.m. – 11:15 a.m.    Break

11:15 a.m. – 12:15 p.m.    De-Mystifying The Economic Implications Of Electronic Delivery And The Recession On Film Performance

The Salter Group will provide a detailed analysis of the changing economics underlying the film industry as a result of digital distribution, consumer behavior and recession. The panelists will discuss the impact of these changes on the industry and share their views regarding future developments.

Moderator: Roy A. Salter, The Salter Group

Panelists: Andrew Marcus, Relativity Media LLC. | Marc DiLorenzo, Fox Filmed Entertainment | Jessica Schell, Universal Pictures | Jim Underwood, Sony Pictures Entertainment Inc.

12:15 p.m. – 12:45 p.m.    Keynote Speaker - Digital Innovation and Shared Responsibility

Barry Meyer, Chairman and CEO of Warner Bros. Entertainment, Inc.

1:00 p.m. – 2:00 p.m.      Lunch

2:15 p.m. – 3:15 p.m.      The Quest For Digital Dollars

Jeff Zucker famously warned media companies in 2008 not to trade “analog dollars for digital pennies.” Almost three years later, the online video market is exploding. 84% of the US Internet audience is watching online video every month. YouTube is serving 2 billion videos per day worldwide. Hulu will generate $240 million in revenue in 2010. Netflix streaming is available on over 60 million devices connected to TV sets, including every Wii, Xbox 360, and PS3.
The “digital dollars” panel will present an opportunity for those shaping the digital video market to discuss matters impacting this medium of exploitation.

Moderator: Andrew Wallenstein, PaidContent.org

Panelists: Erin McPherson, Yahoo! | Ted Sarandos, Netflix | Albert Cheng, Disney/ABC Television Group

Tickets may be purchased through the UCLA Central Ticket Office at www.tickets.ucla.edu or by phone, using MasterCard, VISA, American Express and Discover, at 310 825-2101 from 10:00 am – 4:00 pm Monday – Friday (closed Saturday, Sunday and major holidays).

Tickets are discounted for early purchase and for multiple ticket orders.

$350.00 for a single ticket purchased on or before March 4, 2011
$395.00 for a single ticket purchased after March 4, 2011
$325.00 each for 3 or more tickets
$200.00 for full-time students (no other discount)

Ticket price includes the Entertainment Symposium Syllabus, lunch on Saturday, March 12, 2011 and coffee breaks on both days.

After purchasing a ticket(s), please register at events@law.ucla.edu.

There will be NO TICKET REFUNDS after February 28, 2011.

UCLA School of Law is a State Bar of California approved MCLE provider. This program qualifies for 7.5 hours of general MCLE credit and 1 hour of "Detection/Prevention of Substance Abuse or Mental Illness" credit. This event may meet the requirements for continuing legal education credits in other states. Please check with the bar association in the state in which you are seeking credits to see if this event is eligible.

The provider of this program follows the CE guidelines specified in the California Board of Accountancy Regulations. The program may qualify for 10.0 CE hours.

Parking is available for $11.00 per entry in Lot 2 located at Westholme and Hilgard Avenues and in Lot 3 located at Wyton Drive and Hilgard Avenue. Parking with a handicapped placard is $4.00.

Video/Audio recording of the Symposium is prohibited.

For more information, please contact UCLA School of Law Office of Events at (310) 825 -0971 or events@law.ucla.edu.