Ziffren Institute for Media, Entertainment, Technology and Sports Law

“Killer Deals – What Works, What’s New, What’s Coming?”

36th Annual UCLA Entertainment Symposium

Friday, March 9, 2012

12:00 p.m. – 1:00 p.m.    CLE/CPE Registration

1:00 p.m. – 1:15 p.m.     Welcome

Presenter: Rachel F. Moran, Dean and Michael J. Connell Distinguished Professor of Law, UCLA School of Law

1:15 p.m. – 2:00 p.m.     Rights, Devices, and the Consumer: Killer Deals or Deal Killers?

More devices give content companies the chance to carve up the rights pie into finer and finer pieces, yet consumers may expect to watch whatever they buy or rent on any device. Are separate iPad rights compatible with the Ultraviolet approach to watch on multiple devices? Is the all-device approach started by Amazon’s Kindle in electronic books conditioning consumer expectations for video? What does the Sling Box do to TV Everywhere? And when rights to the same material are chopped up so the same content can arrive by different pathways, does it open the door to the arbitrage of payments to participants?

Presenter: Tom Wolzien, Wolzien LLC

2:00 p.m. – 3:00 p.m.     Social Media Platforms: What’s the Deal?

The success of marketing a film or television series increasingly hinges on the ability of marketers to use digital platforms effectively to reach and connect with audiences — first to create buzz in advance of release or broadcast, and thereafter, to build a fan base and expand awareness. Increasingly, this effort requires skillful involvement of social media platforms.

The social media panel will feature representatives from Facebook, YouTube and selected media companies, discussing their perspectives on the critical role that social platforms play in the distribution and marketing of entertainment content, and the importance of formal large scale deals between media companies and these platforms versus engagement with them in a more informal promotional manner.

Moderator: James D. Nguyen, Davis Wright Tremaine LLP

Panelists: Malik Ducard, YouTube | Karin Gilford, ABC Television Network | Matt Jacobson, Facebook

3:00 p.m. – 3:15 p.m.     Break

3:15 p.m. – 4:15 p.m.     Rights and Money: Getting the Most of Both

More and more rights deals are based on underlying properties with multiple volumes, real people and pre-existing uses to serve as possible franchises for film and television companies. Authors, traditional publishers, merchandisers and e-publishers are engaged in their own difficult rights splitting negotiations. Changing technologies are causing a re-examination of how rights are divided among the players. Add film and television producers on top of that and the landscape has become much more challenging and exacting. We will explore the state of the art underlying rights deals for film and television, whether the property is, for example, a book series, several volumes of a comic, a pre-existing character originally created as a toy or even a real person. The basic questions we will seek to answer are, “Who gets what? For how long? And for how much?”

Moderator: Keith G. Fleer, Keith G. Fleer, A Professional Corporation

Panelists: Stephanie Beeman, ABC Studios | Mike Eisner, Hasbro Studios | Julie Kane-Ritsch, The Gotham Group | Stephen Plum, Twentieth Century Fox

4:15 p.m. – 5:15 p.m.     Killer Drugs

Substance abuse in Hollywood can kill lives and careers if not treated. This panel of insiders provides insight into the personal toll of alcohol and drug abuse, the psychology and promise of treatment and recovery and the management of production, legal and career issues which arise from such abuse.

Moderator: Donald W. Steele, Hansen, Jacobson, Teller, Hoberman, Newman, Warren, Richman, Rush & Kaller, LLP

Panelists: Blair Berk, Tarlow & Berk, P.C. | Tom Hansen, Hansen, Jacobson, Teller, Hoberman, Newman, Warren, Richman, Rush & Kaller, LLP | Mackenzie Phillips, Actress and Author | Dr. Betty Wyman, Rehab Specialist

Saturday, March 10, 2012

8:00 a.m. – 9:00 a.m.     CLE/CPE Registration

9:00 a.m. – 10:00 a.m.    Termination: The Final Deal Killer

A panel discussion of copyright reversion issues, including work-made-for-hire issues related thereto.

Moderator: Scott A. Edelman, Gibson Dunn & Crutcher LLP

Panelists: Jay L. Cooper, Greenberg Traurig LLP | Bonnie E. Eskenazi, Greenberg Glusker Fields Claman & Machtinger LLP | Marc Toberoff, Toberoff & Associates, P.C.

10:00 a.m. – 11:00 a.m.    Distribution Revolution: How It Affects Every Deal You Do

Distribution is the life blood of the film and television industry. Suddenly the digital revolution and other technological innovations have upended long established business practices, assumptions about the future of the industry and have even threatened the very existence of companies.

This panel will give the audience an up to the minute picture of the current state of distribution from the point of view of the major and mini major studios, independent producers, talent, international sales and on line purveyors of film and TV product. Included in the discussion will be changes in distribution channels, shrinking “windows” and the effect on theatrical exhibition and exhibitors, and the latest developments in on-line, cable, satellite and other electronically delivered program content and cloud storage. Learn what it means to financiers, creators and distributors and what you need to know in order to protect your clients. You cannot miss this panel.

Moderators: E. Barry Haldeman, Jeffer Mangels Butler & Mitchell LLP | Kenneth Kleinberg, Kleinberg Lange Cuddy & Klein LLP

Panelists: Bruce David Eisen, DISH Network | Rick Finkelstein, Universal Pictures | Stuart Ford, IM Global | Tom Ortenberg, Open Road Films | Tim Warner, Cinemark Theatres

11:00 a.m. – 11:15 a.m.     Break

11:15 a.m. – 12:15 p.m.     David vs. Goliath: Negotiating Deals Against a Studio in Today's Climate

Shelly Sroloff and Paul Neinstein, leading business affairs agent and studio exec, face off in a mock negotiation addressing the issues that arise today in trying to represent high end “talent” in a climate where first dollar gross seems to have disappeared and the studio is holding all of the cards. How do these “break-even” pools work, and in success, can the talent really make more money than if they had received first dollar gross?

Moderator: Craig A. Emanuel, Loeb & Loeb LLP

Panelists: Paul Neinstein, Paramount Pictures | Shelly Sroloff, Creative Artists Agency

12:15 p.m. – 12:45 p.m. Keynote Speaker: Leslie Moonves, President and Chief Executive Officer of CBS Corporation

Interviewed By: Kenneth Ziffren, Ziffren Brittenham, LLP

1:00 p.m. – 2:00 p.m.     Lunch

2:15 p.m. – 3:15 p.m.     Reality TV: What Is It? How Does It Work? Where Is It Going?

From Candid Camera to Punk’d, from An American Family to Keeping Up With The Kardashians, from The Real World to Big Brother, from Ted Mack’s Original Amateur Hour to American Idol, reality television has been around since the beginning of television. However, reality television has seen a dramatic increase in the last 15 years. Reality television falls into a number of subcategories including:

(i) Competition shows such as Survivor, The Apprentice, American Idol, Dancing With The Stars, So You Think You Can Dance, America’s Next Top Model, and Project Runway;

(ii) Documentary shows such as The Real World, Big Brother, The Bachelor, Keeping Up With the Kardashians, The Real Housewives of ____, and Deadliest Catch; and

(iii) Self-Improvement/makeover shows such as Extreme Makeover, The Biggest Loser, and What Not To Wear.

The Reality Television Panel will discuss the current state of reality television including legal, structural and other issues relating to the development, financing, production and distribution of reality television. The panel will also discuss the future of reality television.

Moderator: Laurence M. Marks, Manatt Phelps & Phillips LLP

Panelists: Jeffrey Frost, Sony Pictures Television | Michael E. Kohn, Dick Clark Productions, Inc. | Hayden Meyer, APA Talent and Literary Agency | Jordan K. Yospe, Manatt Phelps & Phillips LLP


Tickets may be purchased through the UCLA Central Ticket Office at www.tickets.ucla.edu or by phone, using MasterCard, VISA, American Express and Discover, at 310 825-2101 from 10:00 am – 4:00 pm Monday – Friday (closed Saturday, Sunday and major holidays).

Tickets are discounted for early purchase and for multiple ticket orders.

$350.00 for a single ticket purchased on or before March 2, 2012
$395.00 for a single ticket purchased after March 2, 2012
$325.00 each for 3 or more tickets
$200.00 for full-time students with valid student i.d. (no other discount)

Ticket price includes the Entertainment Symposium Syllabus, lunch on Saturday, March 10, 2012 and coffee breaks on both days.

After purchasing a ticket(s), please register at events@law.ucla.edu.

There will be NO TICKET REFUNDS after February 27, 2012.

UCLA School of Law is a State Bar of California approved MCLE provider. This program qualifies for 7.5 hours of general MCLE credit and 1 hour of "Detection/Prevention of Substance Abuse or Mental Illness" credit. This event may meet the requirements for continuing legal education credits in other states. Please check with the bar association in the state in which you are seeking credits to see if this event is eligible.

The provider of this program follows the CE guidelines specified in the California Board of Accountancy Regulations. The program may qualify for 10.0 CE hours.

Parking is available for $11.00 per entry in Lot 2 located at Westholme and Hilgard Avenues and in Lot 3 located at Wyton Drive and Hilgard Avenue. Parking with a handicapped placard is $4.00.

Video/Audio recording of the Symposium is prohibited.

For more information, please contact UCLA School of Law Office of Events at 310 825 -0971 or events@law.ucla.edu.