The negotiation playbook has changed. When Allyson Felix disclosed that Nike proposed cutting her compensation by 70% after her pregnancy, she not only sparked outrage, she forced a reckoning. Five years later, as Alice Kinsella attempts a historic post-pregnancy comeback ahead of LA28, dealmakers face an entirely new paradigm. The core question for today's entertainment and sports representatives is no longer whether motherhood should be accounted for, but how. How do you structure agreements that protect both an athlete's evolving rights and the sponsor's business?

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