The relationship between fruit drink front-of-package claims, fruit imagery, and ingredient disclosures and consumer perceptions, intentions, and behavior: A systematic review

January 31, 2025
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Diana R. H. Winters, Michael T. Roberts

Journal of the Academy of Nutrition and Dietetics (2025)

Fruit drinks are the top sources of added sugar in young children's diets, increasing their risk of chronic disease. It is unclear to what extent front-of-package (FOP) marketing and disclosures influence parents' perceptions of fruit drinks and their intentions and decisions to purchase them. These data are needed to inform regulatory and legal action to reduce potentially misleading marketing and help parents make healthier choices for their children.

This systematic review investigated the relationship between fruit drink FOP claims (nutrient, natural/implied-natural, health-related), fruit imagery, and ingredient disclosures (sugar, non-nutritive sweeteners, and juice content) and consumer perceptions, intentions, and behavior.

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